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About PTCL: PTCL operates in one of the most dynamic, deregulated and competitive markets in the world; Pakistan with a population of 165 million people is a fast growing economy with relatively low penetration of Information Communication Technology (ICT) services.
PTCL intends to be the leading ICT provider in the region by achieving customers' satisfaction and maximising shareholders' value and as such PTCL perceives its future as a customer centric organisation enhancing its infrastructure and investing in people.
ETISALAT AND PTCL:
In 2006, Pakistan's Privatisation Commission held open bidding to sell 1.326 billion shares, along with management control of PTCL. The Etisalat International Pakistan, a 100 % owned subsidiary of Emirates Telecommunications Corporation - Etisalat was the highest bidder for a 26 per cent stake in PTCL with a $1.96 (116 rupees) per share offer.
Etisalat takes pride in being a partner in progress wherever it goes. To realise the dream of human progress, Etisalat is ever ready to harness new technologies, build new partnerships and embrace the future as it comes. This is the vision that drives Etisalat and directs the Etisalat-PTCL interaction.
CORPORATE SOCIAL RESPONSIBILITY (CSR) INITIATIVES DURING 2007-08:
The Pakistan Telecommunication Company Limited (PTCL) was formed and formally listed on all Stock Exchanges of Pakistan in 1996 and since then, PTCL has been working vigorously to meet the dual challenge of telecom development and socio-economic uplift of the country. The management is now proud of the recognition of Company's CSR initiatives in the form of Pakistan Corporate Philanthropy Award from PCP. The following are some new initiatives which PTCL has taken to serve the less privileged in the society.
DONATION TO SOS VILLAGES: PTCL keeping with its healthy tradition of supporting non-governmental organisations recently donated a sum of Rs 2.5 million to the SOS Villages. As most people would be aware, SOS is an organisation that looks after the well-being and education of orphans and the destitute.
Last year, PTCL organised a special event at the SOS Village Rawalpindi, which the then Prime Minister of Pakistan, Mr Shaukat Aziz, attended. He handed over a cheque of Rs 2.5 million, donated by PTCL for this noble cause, to the SOS Children's Village.
PTCL as a socially aware and responsible entity is determined to do its utmost in furthering worthy causes that contribute to the lives of individuals and help better the standards of society as a whole.
SCHOLARSHIPS FOR PERSONS WITH DISABILITIES:
Another recent CSR initiative taken by PTCL was announced at the World Telecommunication Day held on May 17, 2008. This year the worldwide theme for the Day was "Connecting Persons with Disabilities." To raise awareness of this theme and support initiates focusing on less privileged persons, PTCL chose to become the lead sponsor of the World Telecom Day event in Islamabad.
During his address at the event, PTCL's President/CEO, Mr Walid Irshaid announced five academic scholarships per year for persons with disabilities so that they could pursue their career of choice by obtaining higher education at any university with Pakistan. PTCL would bear the full tuition costs and living expenses of those awarded these scholarships.
COLLABORATION WITH UNIVERSAL SERVICE FUND (USF):
The Universal Service Fund (USF) and PTCL have entered in a contract to provide basic telephony and data services to the population in the yet un-served areas of Balochistan districts of Pishin, Killa Abdullah and Quetta. PTCL is making consistent efforts to enhance Pakistan's capacity to develop and produce a globally competitive telecom sector and industry.
Making a determined effort to develop Pishin, a far flung area of Balochistan is a clear manifestation of PTCL's resolve to bridge the digital divide. With the support of USF, PTCL is set to extend the benefits of its ubiquitous network coverage to the under-served communities in the un-served areas. PTCL is contributing Rs 149 million to this endeavour in an effort to bring information and communication technology to the remotest areas.
Thus, PTCL, as a socially responsible corporate entity, has been pursuing different social causes touching on areas of culture, sports, music, environment and general welfare by supporting different initiatives.

Copyright Business Recorder, 2008

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