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imageThe trend of online shopping has increased many folds quite rapidly in Pakistan. The country has witnessed a massive increase in e-commerce businesses in the past few years.

The online shopping trend was unheard of in Pakistan a few years back, traditional shopping was the talk of the town with people looking for the stuff around and spends hours and hours in this activity but the trend is now changing and people are directing towards online shopping tendency, where you can search the product of your choice, size, colour and fashion just by making some clicks.

Companies are trying to offer wide range of products and brands to capture the most of this opportunity and being shopping cosmos for the customers coming to them. However, the discount offer on different product deals, food, services and on other deals is the cause of attraction for buyers.

People now seem addicted to online shopping, because it comes with a luxury of shopping while sitting at your office desk or lying on your bed. Not only online deal websites but also almost every major brand and store now have their e-stores to make shopping easy for customers.

However, the best part of online purchasing in Pakistan is the introduction of Cash on Delivery mode of payment and a majority of companies offers this facility to its customers. Its lowers the risk of scam among buyers and strengthen the trust of people on online websites. All you need is to place the order for your desired product or deal and pay when you receive your order at your given address.

Internet blogs and websites are also being used to give reviews and evaluation of the product, sharing the experience of buying the product and offered customer services. Moreover they are used as means to publicize online shopping sites.

Online shopping has become part of our everyday life. It has changed the shopping trends in Pakistan. One can say that as of current the benefits of online shopping outweigh the disadvantages, if any.

Copyright Business Recorder, 2016

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