'My-Siemens' launched

Siemens Mobile Phones announced the launch of its loyalty programme 'My-Siemens' in Pakistan. Pakistan is the first country after UAE to launch this unique programme that partners Siemens mobile phones with Hang Ten, Slazenger, Chen One, KFC, Foot Step & Life Style.
My-Siemens is launched to create a lifestyle experience of the Siemens mobile phones for its users.
As part of its launch, officials confirmed that first 10,000 memberships of My-Siemens will be open to all mobile phone users, regardless of the brand of mobile phone they use.
"My-Siemens is a first of its kind loyalty programme", explained Faisal Khan Sadozai, Marketing Manager, Siemens Mobile Phones, Pakistan.
"Although focused primarily on the youth, it expands the experience of owning a Siemens Mobile by creating a lifestyle experience for our users.
While the relationship between Siemens and our members is managed via an online portal - www.my-siemens.com/ Pakistan - the key differential is that we combine both offline and online benefits for users - and customise it to each country where we operate the programme.
In Pakistan, the programme launched with the website (www.my-seimens.com/pakistan), offering the members special deals with major partner outlets such as Hang Ten, Chen One, Slazenger, KFC, Foot Step & Life Style in addition to complementary invitations to special events/functions/ parties.
My-Siemens members will be able to take advantage of discounts at partner outlets.
Said Sadozai: "We expect our live event calendar in Pakistan to be just as lively as the one in the UAE."
According to Sadozai, the programme has partnered with Orix, the country's leading P0S Company, for the management and tracking of card usage by members, especially on the data collection.
"Pakistan is an important and growing market for Siemens Mobile Phones," he said. "While mobile phones have today become an expression of one's personality, the launch of My-Siemens expands this to a new level. The experience is much more complex and complete with My-Siemens providing customised approaches to each major segment."-PR