Shahrukh Khan and Deepika Padukone starrer movie ‘Happy New Year’ is making a buzz around the world. Recently, it has created a history by reaching out number of viewers across the globe.
Red Chillies Entertainment which is co-owned by King Khan himself used every possible medium to reach out to the large audience. After the trailer launch of ‘Happy New Year’ on August 14, it has been creating history till now.
According to media reports, “While most of the films opt for the conventional Youtube platform, HNY trailer was first launched on Facebook’s native video player using an application wherein the trailer was not only launched on the Facebook page of HNY but also the timelines of all the users who subscribed to the app. If this isn’t enough, the trailer was also launched on the native video player of Twitter with personalized messages from the cast of HNY”.
The total views of the trailer from all platforms cross a record breaking number of 4 million within 24 hours of its release.
The movie stars various big names other than Shahrukh Khan and Deepika Padukone including Abhishek Bachchan, Sonu Sood, Boman Irani, Johny Lever and Vivaan Shah.
The movie is slated to release on October 24, 2014.
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