imageOver two years after giving movie audiences a taste of their onscreen chemistry with ‘Ishaqzaade’, young and effervescent Bollywood actors Parineeti Chopra and Arjun Kapoor will together endorse audio solutions brand JBL India.

As media source revealed that Chopra and Kapoor known for their cool attitude and connect with young India, the duo's camaraderie was further brought alive during their shoot for the new ad and marketing campaign for the brand. Passionate about music, both actors are upbeat about their new appointment.

According to media reports, ‘Gunday’ star said in a statement, “I am super thrilled to become the new brand ambassador for JBL India, which strengthens my association with the brand. It was great to work with my first co-star Parineeti and shooting this awesome television campaign”. While Parineeti Chopra, who believes that music and inspires better performance said, “JBL's exciting and fashionable range of products is absolutely amazing and automatically manages to pumps up my mood and make me want to party. This has been one of my absolute favourite projects and working with Arjun again was like the icing on the cake”.

Both the actors are currently on a roll with the response to their latest movie projects. While Arjun and Deepika starrer Bollywood entertainer ‘Finding Fanny’ has been appreciated by the audience, Parineeti's ‘Daawat-e-Ishq’ also seems to be tempting the viewers to catch the movie at a theatre.

Copyright Business Recorder, 2014

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