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Peshawar Zalmi, the top franchise of HBL PSL with respect to brand and value, has revealed that official playing kit for PSL 2020, along with the teaser of Zalmi Anthem. This has not only cheered up the fans but created hype on social media.

Star players of Peshawar Zalmi such as Kamran Akmal, Hassan Ali, Shoaib Malik, Imam ul Haq and Wahab Riaz along with showbiz stars such as Mehwish Hayat and Hania Amir have appeared in the teaser.

Javed Afridi, the chairman of Peshawar Zalmi has expressed on twitter that this anthem of Peshawar Zalmi has been made in a unique Pashto tune which has never been heard before and it will on the heartbeats and tongues of the fans during PSL-V.

Peshawar Zalmi has launched two kits for Season Five. An alternative kit has also been introduced along with the main kit, made in partnership with an American company, Alanic.

Earlier, Pakistan Super League's top franchise in terms of media and brand value, Peshawar Zalmi has partnered with Asghar Ali Perfumes ahead of Pakistan Super League Season-5 to increase the excitement of Zalmi fan.

The Peshawar Zalmi focuses on integrating sports with fashion and lifestyle. Brands like Asghar Ali, a famous Perfume brand in the country, are a perfect fit to achieve this objective.

Peshawar Zalmi Chairman Javed Afridi said that excitement of cricketers and Franchises is also increasing like Zalmi fans ahead of Pakistan Super League Season 5. Javed Afridi said that Zalmi has evolved as a brand and the integration of Sports with fashion will prove to be interesting for Zalmi fans. "We look forward to collaborating with Asghar Ali Perfumes on various projects and products for our fans ahead of PSL-5."

Copyright Business Recorder, 2020

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