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In Turkey you will experience an incredible diversity in nature, culture, history, beliefs and ideas. AS a bridge between Europe and Asia, Turkey has so much to offer visitors: breathtaking natural beauty, unique historical and archaeological sites, steadily improving hotel and touristic infrastructure and a tradition of hospitality and competitive prices. Therefore, it is not surprising that Turkey has become one of the world's most popular tourism destinations.

In Turkey you will experience an incredible diversity in nature, culture, history, beliefs and ideas. This in itself may not be a challenge for the seasoned traveller. After all, diversity is the most prized feature of favourite destinations. In Turkey this diversity is rich enough to challenge even the most experienced eye because it is packed into tight spaces with abrupt changes of scenery. This is why people sometimes describe the Turkish landscape as a "symphony of sounds, smells and people in the most unlikely combinations of appearance and action".

Due to Turkey's diverse geography, one can experience four different climates in any one day. This rectangular-shaped country is bordered on three sides by three different seas. Its shores are laced with beaches, bays, coves, ports, islands and peninsulas. Turkey is also blessed with majestic mountains and valleys, lakes, rivers, waterfalls and caves perfect for winter and summer tourism as well as sports of all kinds. Fans of skiing, mountain climbers, trekkers, hikers and hunters can all enjoy new and unforgettable experiences in Turkey. The country is rich in hot springs, healing waters and mud baths, which are highly recommended by the medical authorities as a remedy for many diseases. But Turkey is above all a huge open-air museum, a repository of all the civilisations nurtured by the soils of Anatolia.

Besides its great sights and monuments, Turkey offers unlimited opportunities for leisure and pleasure. Majestic mountains are ideal for climbers, hikers, skiers and paragliders. There are over 8000km of coastline laced with picturesque bays and coves offering not only unique spots for summer holidays but also exciting opportunities for scuba diving, sailing, parasailing and cruising. Year-round sunshine destinations are accessible in Turkey, while there is plenty of snow in others. There is a solid and expanding tourism infrastructure, one of the world's healthiest cuisines and an extremely hospitable people. Seniors, history-lovers, yachtsmen, mountaineers, young parents with toddlers and business people who look for new adventures can all find something special in Turkey.

Copyright Business Recorder, 2019

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