ISLAMABAD: A leading cyber security company has warned general public of Pakistan about the emerging scam trends designed to impersonate trusted brands and lure buyers into revealing sensitive data. Kaspersky has warned about scam and phishing targeting online shoppers in 2025. Fake websites mimicking large e-commerce platforms are stealing payment data, confirming orders that will never arrive, and draining victims’ accounts.
Users typically get links to fraudulent websites via email or through ads on different platforms. Once on fraudulent websites, which mimic Amazon, Lazada, and other e-commerce brands (often fabricated), users are prompted to enter full payment details on checkout. No goods are shipped, and victims’ funds are lost.
“Opportunistic fraud spikes during major sales events like 11.11 because urgency and the desire to buy goods cheap clouds judgment. Make sure you are on a legitimate e-commerce website before entering your payment information. Avoid links from unsolicited emails or ads, and use a separate bank card for online purchases. Consumers who have entered data on suspicious sites should contact their bank immediately,” comments Olga Altukhova, Senior Web Content Analyst at Kaspersky.
Copyright Business Recorder, 2025
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