KARACHI: The Pakistan Business Forum (PBF) held a pre-launch ceremony on Thursday at a local hotel in Karachi, ahead of its third consecutive mega exhibition titled “Mera Brand Pakistan”, scheduled for January 3 and 4, 2026. Organizers announced that the upcoming event will be the largest of its kind, quadrupling in scale compared to previous editions.
Speaking at the ceremony, Jamaat-e-Islami Karachi Chief, Monem Zafar Khan linked the initiative to a broader national and humanitarian cause. He described Mera Brand Pakistan as a response to Israel’s ongoing brutalities in Gaza, condemning the Zionist regime for using starvation as a weapon of war against innocent civilians.
“You cannot slaughter our women and children with one hand and sell us your products with the other,” Monem Zafar stated, urging a nationwide boycott of Israeli goods and calling on all stakeholders to support locally produced alternatives.
Korangi Association of Trade and Industry (KATI) President Junaid Naqi echoed the call for strengthening domestic industries. He emphasized the need to enhance the quality and branding of Pakistani products and pledged full support to the Mera Brand Pakistan campaign.
“The nation must unite to prefer ‘Made in Pakistan’ over imported products, especially those linked to regimes engaged in oppression,” he said.
PBF Acting President Amir Rafi shared the journey of the exhibition’s growth, noting that the first event was organized within just 21 days in a single hall at the Karachi Expo Centre. The second expanded to two halls, and the upcoming third edition will be four times larger. He expressed gratitude to both exhibitors and the public—particularly Karachi’s women—for their enthusiastic response.
Copyright Business Recorder, 2025
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