AIRLINK 177.45 Decreased By ▼ -2.91 (-1.61%)
BOP 11.11 Decreased By ▼ -0.06 (-0.54%)
CNERGY 8.51 Decreased By ▼ -0.02 (-0.23%)
CPHL 96.24 Decreased By ▼ -4.17 (-4.15%)
FCCL 44.98 Decreased By ▼ -0.98 (-2.13%)
FFL 15.91 Increased By ▲ 0.10 (0.63%)
FLYNG 27.91 Increased By ▲ 0.02 (0.07%)
HUBC 141.88 Decreased By ▼ -0.59 (-0.41%)
HUMNL 12.99 Decreased By ▼ -0.02 (-0.15%)
KEL 4.43 Decreased By ▼ -0.09 (-1.99%)
KOSM 5.87 Increased By ▲ 0.03 (0.51%)
MLCF 60.76 Decreased By ▼ -1.14 (-1.84%)
OGDC 211.70 Decreased By ▼ -2.62 (-1.22%)
PACE 5.76 Decreased By ▼ -0.16 (-2.7%)
PAEL 46.49 Decreased By ▼ -0.34 (-0.73%)
PIAHCLA 17.53 Decreased By ▼ -0.31 (-1.74%)
PIBTL 10.49 Decreased By ▼ -0.13 (-1.22%)
POWER 11.84 Decreased By ▼ -0.33 (-2.71%)
PPL 169.68 Decreased By ▼ -3.03 (-1.75%)
PRL 34.51 Decreased By ▼ -1.51 (-4.19%)
PTC 22.62 Decreased By ▼ -0.64 (-2.75%)
SEARL 94.01 Decreased By ▼ -2.05 (-2.13%)
SSGC 39.77 Decreased By ▼ -1.57 (-3.8%)
SYM 14.18 Decreased By ▼ -0.26 (-1.8%)
TELE 7.32 Decreased By ▼ -0.06 (-0.81%)
TPLP 10.02 Decreased By ▼ -0.06 (-0.6%)
TRG 65.96 Decreased By ▼ -1.94 (-2.86%)
WAVESAPP 10.32 Increased By ▲ 0.32 (3.2%)
WTL 1.32 Decreased By ▼ -0.02 (-1.49%)
YOUW 3.80 Decreased By ▼ -0.01 (-0.26%)
AIRLINK 177.45 Decreased By ▼ -2.91 (-1.61%)
BOP 11.11 Decreased By ▼ -0.06 (-0.54%)
CNERGY 8.51 Decreased By ▼ -0.02 (-0.23%)
CPHL 96.24 Decreased By ▼ -4.17 (-4.15%)
FCCL 44.98 Decreased By ▼ -0.98 (-2.13%)
FFL 15.91 Increased By ▲ 0.10 (0.63%)
FLYNG 27.91 Increased By ▲ 0.02 (0.07%)
HUBC 141.88 Decreased By ▼ -0.59 (-0.41%)
HUMNL 12.99 Decreased By ▼ -0.02 (-0.15%)
KEL 4.43 Decreased By ▼ -0.09 (-1.99%)
KOSM 5.87 Increased By ▲ 0.03 (0.51%)
MLCF 60.76 Decreased By ▼ -1.14 (-1.84%)
OGDC 211.70 Decreased By ▼ -2.62 (-1.22%)
PACE 5.76 Decreased By ▼ -0.16 (-2.7%)
PAEL 46.49 Decreased By ▼ -0.34 (-0.73%)
PIAHCLA 17.53 Decreased By ▼ -0.31 (-1.74%)
PIBTL 10.49 Decreased By ▼ -0.13 (-1.22%)
POWER 11.84 Decreased By ▼ -0.33 (-2.71%)
PPL 169.68 Decreased By ▼ -3.03 (-1.75%)
PRL 34.51 Decreased By ▼ -1.51 (-4.19%)
PTC 22.62 Decreased By ▼ -0.64 (-2.75%)
SEARL 94.01 Decreased By ▼ -2.05 (-2.13%)
SSGC 39.77 Decreased By ▼ -1.57 (-3.8%)
SYM 14.18 Decreased By ▼ -0.26 (-1.8%)
TELE 7.32 Decreased By ▼ -0.06 (-0.81%)
TPLP 10.02 Decreased By ▼ -0.06 (-0.6%)
TRG 65.96 Decreased By ▼ -1.94 (-2.86%)
WAVESAPP 10.32 Increased By ▲ 0.32 (3.2%)
WTL 1.32 Decreased By ▼ -0.02 (-1.49%)
YOUW 3.80 Decreased By ▼ -0.01 (-0.26%)
BR100 12,356 Decreased By -124.5 (-1%)
BR30 37,420 Decreased By -588 (-1.55%)
KSE100 116,020 Decreased By -755.4 (-0.65%)
KSE30 35,606 Decreased By -242.8 (-0.68%)
Life & Style

Luxury brand Chanel to sponsor Oxford and Cambridge Boat Race

Published October 22, 2024
Rowing - The University Boat Race - London, Britain - March 30, 2024 Cambridge lead Oxford during the men’s race Photo: Reuters
Rowing - The University Boat Race - London, Britain - March 30, 2024 Cambridge lead Oxford during the men’s race Photo: Reuters

LONDON: French luxury brand Chanel will sponsor Britain’s historic Oxford and Cambridge Boat Race next year in the first sporting sponsorship for the company known for its tailored suits and quilted purses.

Luxury fashion companies are increasingly moving into the sports sponsorship space in a bid to attract new audiences. LVMH sponsored the Paris Olympics and earlier this month the luxury giant, owner of the Dior and Louis Vuitton brands, announced a 10-year deal with Formula One motor racing.

Britain’s Boat Race, rowed by crews of eight from Oxford and Cambridge universities along a four-mile stretch of the Thames, was first run in 1829 and is the oldest major sporting event in the country.

Chanel shows at Paris Opera as it seeks new designer

Chanel’s president of watches and jewellery Frédéric Grangié said the Boat Race “shares the same values of collective endeavour and the pursuit of excellence”.

The race, which attracts a television audience of more than 2 million, will be titled ‘The Chanel J12 Boat Race’ after the company’s watch, as part of a long-term partnership between the label and race organisers. No financial details were provided.

The Boat Race Company said it believed Chanel’s sponsorship would help it reach a new audience. Last year the race was sponsored by Gemini, a cryptocurrency platform.

Comments

200 characters