AIRLINK 173.60 Increased By ▲ 3.03 (1.78%)
BOP 11.34 Increased By ▲ 0.16 (1.43%)
CNERGY 8.64 Increased By ▲ 0.23 (2.73%)
CPHL 101.39 Increased By ▲ 1.66 (1.66%)
FCCL 46.65 Increased By ▲ 0.05 (0.11%)
FFL 15.43 Increased By ▲ 0.28 (1.85%)
FLYNG 27.80 Increased By ▲ 0.25 (0.91%)
HUBC 143.90 Increased By ▲ 6.12 (4.44%)
HUMNL 13.00 Increased By ▲ 0.08 (0.62%)
KEL 4.50 Decreased By ▼ -0.04 (-0.88%)
KOSM 5.73 Increased By ▲ 0.37 (6.9%)
MLCF 62.60 Increased By ▲ 0.20 (0.32%)
OGDC 212.00 Decreased By ▼ -0.16 (-0.08%)
PACE 5.45 Increased By ▲ 0.03 (0.55%)
PAEL 47.17 Decreased By ▼ -0.01 (-0.02%)
PIAHCLA 18.10 Decreased By ▼ -0.38 (-2.06%)
PIBTL 10.86 Increased By ▲ 0.50 (4.83%)
POWER 12.25 Decreased By ▼ -0.08 (-0.65%)
PPL 171.20 Increased By ▲ 1.60 (0.94%)
PRL 35.88 Increased By ▲ 0.03 (0.08%)
PTC 23.48 Increased By ▲ 0.39 (1.69%)
SEARL 96.90 Increased By ▲ 0.64 (0.66%)
SSGC 41.89 Increased By ▲ 2.37 (6%)
SYM 14.21 Increased By ▲ 0.37 (2.67%)
TELE 7.16 Increased By ▲ 0.01 (0.14%)
TPLP 10.03 No Change ▼ 0.00 (0%)
TRG 63.84 Increased By ▲ 0.36 (0.57%)
WAVESAPP 10.00 Increased By ▲ 0.01 (0.1%)
WTL 1.33 Increased By ▲ 0.02 (1.53%)
YOUW 3.75 Increased By ▲ 0.09 (2.46%)
BR100 12,438 Increased By 133.4 (1.08%)
BR30 37,883 Increased By 467.6 (1.25%)
KSE100 116,390 Increased By 1536.7 (1.34%)
KSE30 35,696 Increased By 479.1 (1.36%)

FRANKFURT, (Germany): Companies in Germany can only promote their products as “climate neutral” if they back up the environmental claims with sufficient detail in the advert itself, a top court ruled Thursday.

The ruling was made in a case brought against German confectionery manufacturer Katjes by an association that aims to tackle unfair business practices.

It centred on an advert that appeared in a trade publication for the food industry, which stated that “since 2021, Katjes has been producing all products in a climate-neutral fashion”.

It included a picture of a packet of fruit gums with a “climate neutral” logo and the website address of a partner firm that helps companies in reducing their greenhouse gas emissions.

The ruling found the production of the sweets was not carbon-neutral however — rather, the confectionery manufacturer supported environmental protection projects to offset emissions through its partner.

Two lower courts had dismissed the case but the Federal Court of Justice (BGH) ruled in favour of the association, the Centre for Combatting Unfair Competition.

“In the case of advertising that uses an ambiguous environmental term such as ‘climate neutral’, the specific meaning must be explained in the advertising itself in order to avoid misleading the public,” the court said in its decision.

The risks of misleading were “particularly high” in environment-related advertising, it said, adding that labels such as “climate neutral” were important for consumers when making purchasing decisions.

When it came to the Katjes advert, it was vital to explain the claim as directly reducing emissions is considered more important for climate protection than offsetting them, the court found.

Comments

Comments are closed.