LAHORE:, a leading platform for global Business-to-Business (B2B) e-commerce, and the Trade Development Authority of Pakistan (TDAP) here on Wednesday announced a series of training programmes designed to equip Pakistani businesses, particularly small and medium-sized exporters, with essential knowledge, tools and methodologies to achieve success in the global market.

In conjunction with this announcement, has unveiled its intelligent tool suite, Smart Assistant, as its latest offering to help boost the international trade capacity of Pakistani exporters operating on its platform.

The announcement was made at the 2024 Global B2B Digital Export Summit, held under the theme “Smart Up Your Trade, Leading Your Way” here at local hotel.

The summit featured a host of B2B e-commerce and export experts, including Shahzad Ahmed Khan, Director General of the Trade Development Authority of Pakistan (TDAP) and Rocky Lu, Head of Pakistan Business at, alongside other guests such as Kashif Anwar, President of the Lahore Chamber of Commerce and Industry (LCCI), Adil Mukhtar, Assistant Director at TDAP, Berry Ma, Marketing Director of Southeast Asia at

Commenting on the collaboration, Shahzad Ahmed Khan, Director General at TDAP, stated, “Our joint effort with to plan a series of training programmes is a significant move towards the digital empowerment of Pakistani SMEs.

By combining our resources, we are equipping local businesses with advanced B2B e-commerce skills and strategic vision for their success on the global stage. Together, we’re fostering an environment conducive to innovation, sustainability and success.”

Copyright Business Recorder, 2024


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