HBL and Agrilift join forces to accelerate digitisation of agri sector

KARACHI: HBL, Pakistan’s leading financial institution, has entered into a strategic partnership with Agrilift, to accelerate the digitization efforts in the agriculture sector.

This move reiterates HBL’s commitment to playing a leading role in developing the agricultural sector and promoting food security, under the guidance of the Aga Khan Fund for Economic Development (AKFED) and in line with Pakistan’s strategic priorities.

Agrilift, a pioneer in innovative agricultural solutions, is collaborating with HBL to deploy its advanced ‘Farm Monitoring’ solution, AgriliftSmartRisk.

This state-of-the-art solution will provide HBL with invaluable insights into farming practices, crop yields, and potential risks. By leveraging AgriliftSmartRisk, HBL aims to enhance its credit limits for farmers, based on performance data.

Commenting on the collaboration, Ahmed Naazer Minhaj, Head Agriculture Banking – HBL, stated, “By harnessing Agrilift’s technology, HBL is poised to revolutionize the crop lending cycle, ensuring greater financial inclusion and security for farmers. This partnership will provide farmers with the tools they need to optimize their farm practices.”

Speaking on the occasion, Jawwad Hasan, CEO – Agrilift, said, “This collaboration with HBL aligns perfectly with our strategic vision to reshape Pakistan’s agricultural sector. By integrating AgriliftSmartRisk into HBL’s operations, we are enabling data-driven decision-making that will not only benefit HBL but also empower farmers across the country.”