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KARACHI: HBL and NIFT ePay have joined hands to accelerate digital payments in Pakistan. Through this partnership, HBL customers will enjoy the benefits of making digital payments to more than 400 NIFT ePaypartner institutions and merchants using their HBL bank accounts. Similarly, the customers of other NIFT ePay partner banks will be able to make digital payments to HBL merchants thus creating an expanded enabling environment.

This initiative will contribute substantially towards the uptake of digital payments in Pakistan and enable people to perform secure online purchases using their bank accounts. It will expand the pool of pre-paid customers for merchants, creating a win-win scenario for everyone.

As Pakistan’s e-commerce industry grows, HBL continues to partner with fintechs that offer secure, quick, and convenient digital payment solutions. The strategic partnership between HBL and NIFT ePay will propel Pakistan’s payment ecosystem, meet the growing need for convenient and secure online payment options on e-commerce platforms, and add another layer of ease to the online shopping experience.

Commenting on the partnership, Kamran Jaffery, Head of Digital Channels and Solutions - HBL said, “As a technology company with a banking license, we strive to empower our clients through our suite of digital payment solutions.

This partnership with NIFT ePay, enables clients with yet another option to make payments to merchants directly from their bank accounts. We believe this will fuel growth in online purchases, expanding the digital eco system of the country.”

Haider Wahab, CEO - NIFT, said, “We are delighted to collaborate with HBL for expanding the usage of Digital Financial Services in Pakistan. This collaboration will enable millions of HBL customers to make digital payments to a variety of NIFT ePay merchants. Digital connectivity, convenience, and security have always been at the forefront of NIFT ePay’s vision, and by partnering with HBL, we can reach to masses and facilitate them in making Digital Payments securely. Congratulations to teams of HBL, TPS and NIFT in ensuring smooth and early integration and enablement of services.”

Copyright Business Recorder, 2022


Comments are closed.

Adeel Ahmed Oct 29, 2022 06:07pm
We have been hearing all such news for years. The real problem is international payment gateway for small business at economical rates. No one is solving this problem.
thumb_up Recommended (0)
M.A. Shaikh Oct 30, 2022 01:59am
@Adeel Ahmed, Apply for Alfa Business app (Merchant Account) QR payment made easy through this way. Also you can use other QR payment options as well and use JazzCash or EasyPaisa API for online payments.
thumb_up Recommended (0)
Akram Oct 30, 2022 02:20am
Third class bank blackmailer bank third class credit card department.FRMU department blackmailer third class please avoid hbl credit cards.
thumb_up Recommended (0)
Aqeel Oct 30, 2022 11:27am
Need to make customer services better first , and upgraded system ,double payment deduction is common issue with HBL and if amount didnt revert systematically than forget about it,
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