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KARACHI: Pakistani entrepreneurs have great potential to shine on the global e-commerce market as the country produces numerous products of high quality to grab international customers.

It was discussed at the fourth edition of the “Best of Entrepreneurship Series Pakistan”, organized by Islamic Chamber of Commerce, Industry and Agriculture (ICCIA), held at Institute of Business Administration (IBA) city campus here on Wednesday.

The theme of the program was e-commerce and entrepreneurship in Pakistan – Challenges and Opportunities

Speaking on the occasion, Alia Jaffar – Director International Relations ICCIA said entrepreneurship is very important for Islamic countries like Pakistan, adding that there is a strong drive in the world to support entrepreneurial activities. She advised the youngsters to be an entrepreneur once in a life no matter how successful your startup would be.

“E-Commerce is a great opportunity for young entrepreneurs”, she added.

Deputy Director Trade Development Authority of Pakistan (TDAP) Haider Zaman shared efforts of the authority for promoting e-commerce ventures in Pakistan.

By saying that the e-commerce market is emerging rapidly, he identified the different sectors including processed food, textiles and handicrafts that could be sold on online platforms.

He said TDAP has been engaged with global tech giants and arranging training workshops with their collaboration for young entrepreneurs.

Former Vice President Federation of Chambers of Commerce and Industry (FPPCI) Sultan Rehman said that e-commerce revenue is projected to be USD 7.6 billion in the year 2022 while Pakistan has emerged 37th largest e-commerce market in the world.

Hamza Abdul Rauf - Co-founder Telemart, Arif Lakhani Co-founder Qisat Bazar, Dr Sara Saeed Khuram CEO Sehat Kahani shared entrepreneurial journey with the audience.

“Do not drag your failures, but learn quickly,” Hamza advised. Dr Sara said Sehat Kahani is the largest telemedicine platform of the country with a network of over 7000 doctors.

Arif Lakhani said that Qisat Bazar is targeting low-income people of the country and providing them luxury items on easy monthly instalments.

Copyright Business Recorder, 2022

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