AIRLINK 151.71 Decreased By ▼ -4.00 (-2.57%)
BOP 10.05 Decreased By ▼ -0.26 (-2.52%)
CNERGY 7.30 Decreased By ▼ -0.35 (-4.58%)
CPHL 85.11 Decreased By ▼ -3.06 (-3.47%)
FCCL 46.57 Decreased By ▼ -0.79 (-1.67%)
FFL 15.78 Decreased By ▼ -0.34 (-2.11%)
FLYNG 54.86 Decreased By ▼ -3.15 (-5.43%)
HUBC 136.89 Decreased By ▼ -1.63 (-1.18%)
HUMNL 11.25 Decreased By ▼ -0.29 (-2.51%)
KEL 5.34 Decreased By ▼ -0.13 (-2.38%)
KOSM 5.63 Increased By ▲ 0.17 (3.11%)
MLCF 82.84 Decreased By ▼ -0.91 (-1.09%)
OGDC 208.86 Decreased By ▼ -3.19 (-1.5%)
PACE 6.05 Increased By ▲ 0.19 (3.24%)
PAEL 41.46 Decreased By ▼ -1.76 (-4.07%)
PIAHCLA 22.38 Increased By ▲ 0.62 (2.85%)
PIBTL 8.19 Decreased By ▼ -0.23 (-2.73%)
POWER 13.80 Decreased By ▼ -0.56 (-3.9%)
PPL 167.09 Decreased By ▼ -3.90 (-2.28%)
PRL 32.17 Decreased By ▼ -1.32 (-3.94%)
PTC 24.43 Decreased By ▼ -1.07 (-4.2%)
SEARL 89.83 Decreased By ▼ -3.06 (-3.29%)
SSGC 41.52 Decreased By ▼ -0.40 (-0.95%)
SYM 14.86 Decreased By ▼ -0.14 (-0.93%)
TELE 7.69 Decreased By ▼ -0.13 (-1.66%)
TPLP 9.14 Decreased By ▼ -0.17 (-1.83%)
TRG 63.20 Decreased By ▼ -1.02 (-1.59%)
WAVESAPP 9.14 Decreased By ▼ -0.28 (-2.97%)
WTL 1.45 Increased By ▲ 0.08 (5.84%)
YOUW 4.15 Decreased By ▼ -0.04 (-0.95%)
BR100 13,037 Decreased By -207.6 (-1.57%)
BR30 37,726 Decreased By -745.3 (-1.94%)
KSE100 122,144 Decreased By -1949.6 (-1.57%)
KSE30 36,883 Decreased By -653.4 (-1.74%)

LAHORE: About two million students from all across Pakistan will participate in the world’s biggest Electronic World Marketing Summit (EWMS) that is going to be held in November this year under the auspices of Kotler Impact Inc, a strategic marketing community named after Prof Philip Kotler.

“Kotler Impact has established partnership with the Government College University Lahore in Pakistan to distribute two million tickets gratis to the youth,” said GCU Vice Chancellor Prof Dr Asghar Zaidi and Kotler Impact Chief Executive Officer Dr Fahim Kibria at a joint press conference on Thursday at the university’s main campus.

Speaking on the occasion, Vice Chancellor Prof Asghar Zaidi said each ticket cost $100 but they are being provided free cost to students in Pakistan for their training in modern marketing in the current context, especially in design mindset, modelling, product development, and market segmentation.

He said WMS is a global company whose head is Professor Philip Kotler it has been organizing marketing summit in many countries from 2010.

He also announced that they are establishing Kotler-i Business School (KiBS) at the GCU which will be the first of its type in Pakistan. He added that the school would collaborate with the local and national industry and would prepare its students according to the needs of the industry.

Dr Fahim Kibria said last year more than 42 million people from more than 100 countries participated in Electronic World Marketing Summit 2021, and this year they are planning it for above 50 million people.

He said that the main objective is to provide marketing ideas throughout the whole world, developing awareness and giving knowledge about modern marketing in order to decrease poverty, enlarging business, and to develop health as well as the environment.The CEO of Kotler Impact said that he is extremely happy to be able to give chance to 20 lakh Pakistani students in the World Marketing Summit 2022.

Copyright Business Recorder, 2022

Comments

Comments are closed.