Over 49pc of South East Asia’s Internet population in a relationship

SOUTH EAST ASIA: Effective Measure, the leading provider of digital media planning solutions in emerging markets, today released data reporting on the significance of the large market share of South East Asia’s (SEA) Internet audience who are in romantic relationships to Valentine’s Day. The data showed 49.2 percent of the overall SEA Internet audience are either married (41.4 percent) or in live-in relationships (7.7 percent) in the month of January and presented an opportunity for targeted online engagement over this celebrated season of love.

· Market Share of Couples per Country

73.1 million Internet users, attributing to 49.2 percent of the SEA online population, are either married or in a live-in relationship in the month ending January 2012. Malaysia had the greatest market share with 53.0 percent share, followed closely by Indonesia at 52.4 percent share,while Vietnam concluded at 30.7 percent share. Philippines had the lowest share of divorced or separated audience at 1.0 percent, while Thailand was largest with 4.2 percent market share.

With an encouraging 0.80 percent increase in unique browsers in the first week of February across SEA, advertisers and content producers looking to promote Valentine’s Day in the region may want to consider a stronger push online to optimize their campaign’s performance.

Notes

Information generated for this document is based on Effective Measure’s data on SEA’s online population in time specified. Advertisers used this targeted demographic data to increase reach and brand engagement.

The SEA countries measured included Indonesia, Malaysia, Philippines, Thailand and Vietnam.