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imageSYDNEY: Piracy has been costing the movie industry billions of dollars in revenue each year; therefore, it makes sense that the leading power houses of Hollywood have joined forces with Australia media company Village Roadshow to launch legal action in an Australian court against a piracy website.

According to the Daily Mail, the Australian company Village Roadshow said it was spearheading the lawsuit against solarmovie.ph, a video-streaming website that offers free access to movies and television shows in the Australian Federal Court, together with major Hollywood studios including Paramount, Universal, 21st Century Fox, Disney, Sony and Warner.

"Up until now, piracy and pirates have had open slather," , Village Roadshow's co-chief executive Graham Burke said, adding that the claim was made possible by Australian government changes to copyright laws last year.

"It's theft... at the end of the day there will be no television or film production in Australia if the product is given away. We select Solarmovie for the first case... as they're probably amongst the most vicious and evil in the world and they have been taken down by courts in other jurisdictions in the UK, two days ago in Singapore and I'm told in Italy, Romania and a number of other countries."

Burke said other websites that allowed the online sharing of movie and music content would also be targeted in the future.

According to The Sydney Morning Herald, the co-chief executive Burke told that site blocking needs to be accompanied by two initiatives.

"The legislation has to be accompanied by sincere passionate communication to win people over and we have to continue to provide product in a timely and affordable way," Burke said.

Burke criticized the practice of content piracy stated, "the pirates, they steal other people's creativity and they have advertising and it's millions of dollars and they provide nothing. Not one job or any creative input into the community," he said.

The move has came at a time when governments globally and the movie and music industry in particular fight against the file-sharing websites, where a worldwide community of online sharers download the latest blockbuster and share it.

Copyright Business Recorder, 2016

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