Bollywood actress Shraddha Kapoor has joined the fashion industry with her own label ‘Imara’. The actress says that it has always been a dream to create her own fashion line and she has now fulfilled it.
According to Indian media reports Shraddha Kapoor said, “It was always a dream to create my own fashion label and partnering with Anjana (Reddy) of USPL made my dream come true. ‘Imara’ is all about fairytales and this is my fairytale coming true”.
She has been building up the excitement for the launch of her brand on Twitter. She tweeted about having a dream which had her in a fairy-tale land and then she went on to unveil the first look of the clothing collection saying, “I can even recollect how I looked that night…#OnceUponATime”
“The collection is a modern Indian adaptation of classics, from once upon a time that experiments with ethnic designs and offers a refreshing take on fashion, for the young and the stylish. A line of clothing for the new Indian woman”, Shraddha added.
Shraddha Kapoor is now busy shooting for Remo DSouza’s ‘ABCD 2' opposite Varun Dhawan.
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