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    <title>Business Recorder - News</title>
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    <copyright>Copyright 2026</copyright>
    <pubDate>Thu, 13 Aug 2026 21:34:45 +0500</pubDate>
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      <title>Adidas 2010 profit up sharply on global rebound</title>
      <link>https://www.brecorder.com/news/5291/adidas-2010-profit-up-sharply-on-global-rebound</link>
      <description>&lt;p class="MsoPlainText"&gt;&lt;img style="margin-right: 10px; margin-bottom: 10px; float: left;" src="https://i.brecorder.com/images/stories/adidas_400.jpg" width="400" height="338" /&gt;BERLIN: Adidas, the world's second biggest sportswear and equipment group, published solid 2010 results on Wednesday on the back of a strong rebound in major markets.&lt;/p&gt;
&lt;p class="MsoPlainText"&gt;Adidas said net profit more than doubled to 567 million euros ($780 million) from 245 million euros in 2009, a crisis year for the group which also owns Reebok and the golf brand TaylorMade. Sales climbed 15 percent to 12 billion euros.&lt;/p&gt;
&lt;p class="MsoPlainText"&gt;The company gave a very detailed outlook in November but the sales figure still surpassed its growth target of eight percent. For 2011, the German company sees sales gaining an equivalent amount.&lt;/p&gt;
&lt;p class="MsoPlainText"&gt;The firm noted several problem issues ahead, including record cotton prices, rising salaries in China where Adidas has located much of its production and higher transportation costs.&lt;/p&gt;
&lt;p class="MsoPlainText"&gt;But 2011 is still "shaping up to be another great year for the Adidas group, and we are off to a fast start," chief executive Herbert Hainer said in a statement.&lt;/p&gt;
&lt;p&gt;&lt;center&gt;&lt;b&gt;&lt;i&gt;Copyright AFP (Agence France-Presse), 2011&lt;/i&gt;&lt;/b&gt;&lt;i&gt; &lt;/i&gt;&lt;/center&gt;&lt;/p&gt;
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      <content:encoded xmlns="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p class="MsoPlainText"><img style="margin-right: 10px; margin-bottom: 10px; float: left;" src="https://i.brecorder.com/images/stories/adidas_400.jpg" width="400" height="338" />BERLIN: Adidas, the world's second biggest sportswear and equipment group, published solid 2010 results on Wednesday on the back of a strong rebound in major markets.</p>
<p class="MsoPlainText">Adidas said net profit more than doubled to 567 million euros ($780 million) from 245 million euros in 2009, a crisis year for the group which also owns Reebok and the golf brand TaylorMade. Sales climbed 15 percent to 12 billion euros.</p>
<p class="MsoPlainText">The company gave a very detailed outlook in November but the sales figure still surpassed its growth target of eight percent. For 2011, the German company sees sales gaining an equivalent amount.</p>
<p class="MsoPlainText">The firm noted several problem issues ahead, including record cotton prices, rising salaries in China where Adidas has located much of its production and higher transportation costs.</p>
<p class="MsoPlainText">But 2011 is still "shaping up to be another great year for the Adidas group, and we are off to a fast start," chief executive Herbert Hainer said in a statement.</p>
<p><center><b><i>Copyright AFP (Agence France-Presse), 2011</i></b><i> </i></center></p>
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      <pubDate>Wed, 02 Mar 2011 08:30:57 +0500</pubDate>
      <author>none@none.com (Shoaib Ur Rehman)</author>
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