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KARACHI:  Secretary Women Development Sindh, Aliya Shahid has inaugurated the three-day third ‘Sartyoon Sang Crafts’ exhibition at Dolmen Mall Clifton, Karachi.

The three-day exhibition is organised by the Sindh Rural Support Organisation (SRSO) with collaboration of Sindh Government and its partners displaying work of around 3,545 women artisans from the different districts of the province with aim to provide market linkages to rural women and artisans.

The Secretary WD appreciated the endeavours of Sindh SRSO for poor and destitute community and expecting in future to keep such spirit for rural communities of Sindh.

“We all need to be very practical in understanding the occurring issues of women at ground level and should participate in way of solving them that would bring changes,” he asserted.

The Secretary said that Artisans of Sindh is being linked across the world through e commerce. The first day of the exhibition received an overwhelming response from local and international visitors.

According to Aliya Shahid that handicrafts and artifact help create harmony among different cultures. She said such platforms help indigenous artisans market their products. “It’s the government’s responsibility to not let the work of these artisans die and appreciate the laborious work needed to create handicrafts,” she said.

Appreciating the exhibition, she said arranging such an activity to promote artisans, handicrafts and Sindh’s culture was a great effort being made by the SRSO also.

She further said that artisans dedicate their entire lives to preparing masterpieces, but their work is never appreciated in urban centers, such as Karachi, “However, these activities will certainly bring the handicrafts of Sindh in the limelight, said Aliya.

The exhibition is being organised by SRSO with the motive to support ethical fashion and to promote crafts of some of the most marginalised women in the province.

The event also attracted large numbers of women residents of Clifton and nearby areas, where all ingredients of Sindhi culture are there. In an exquisite traditional crafts have been displayed, a wide mixture of Sindh's handicrafts made by rural women are exhibited, including home textiles, basketry, jewellery, dresses, dupattas and shawls, embellished with traditional embroidery and cutwork.

These events aimed to boost the local crafts and begin a sturdy process for connecting our Business Development Groups (BDGs) and artisans to high end market of Karachi.

This is purely an effort to develop market opportunities for rural women especially those from extremely remote villages of northern Sindh and the profit being earned from these exhibitions is transferred to these artisans.

Chief Executive Officer (CEO), SRSO, Muhammad Dittal Kalhoro told that the event's objective was to facilitate better incomes for women artisans of rural Sindh. "We have trained more than 12,000 women from some of the most under developed regions of Jacobabad, Kandhkot-Kashmore, Shikarpur, Ghotki, Kambar-Shahdadkot, Khairpur and Sukkur that to help these women gain maximum monetary benefit from their skills, they have incorporated urban trends into their work. “In order to set apart their work from what is available in the market, we have made a few innovations, such as the net work done on the blankets,” said CEO.

Copyright Business Recorder, 2019

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