Archroma, a global leader in color and specialty chemicals, has entered into a partnership with the House of Denim Foundation ("House of Denim"). Archroma will support House of Denim with a yearly financial contribution to the Foundation's Denim City and will share its expertise and network with House of Denim.
House of Denim is a non-profit organization that conceives and initiates collaborative projects to make denim industry cleaner, drier and smarter, through education, research & innovation, enterprise and networking, under the moto "Towards a Brighter Blue". House of Denim has established the Denim City in Amsterdam, an innovation campus for the denim industry with facilities such as the Blue Lab, the Academy and the Jean School.
"We are very excited to become an active contributor and partner of House of Denim," comments Miguel Sanchez, Head Global Business Development Denim & Casual Wear, at Archroma. "House of Denim and Archroma share the same vision that we can allow denim brands and manufacturers to create denim with a soul: Beautiful, innovative and resource-preserving collections - for denim beyond denim."
"Collaborations with recognized industry experts, such as Archroma, are crucial if we want to make a real contribution towards making the denim industry cleaner, dryer and smarter," comments Harm Magis, of House of Denim.-PR
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