KARACHI: Dewan Motors has officially unveiled Pakistan’s first BMW Retail, Next showroom in Karachi. Dewan Muhammad Yousuf Farooqui, Group Chairman of Dewan Motors, described the opening as a defining moment for the company. “Bringing Pakistan’s first BMW Retail, Next showroom to Karachi is a proud milestone for Dewan Motors and a clear reflection of our commitment to the BMW Group brands,” he said, underscoring the company’s long-standing partnership with BMW and its ambition to continually raise the bar for customers in Pakistan.
The opening ceremony was attended by Karim-Christian Haririan, Managing Director of BMW Group Middle East, who traveled to Karachi to mark the occasion, a gesture that underscores the strategic significance of the Pakistani market to the wider BMW Group network.
“The launch of Pakistan’s first BMW Retail: Next showroom with Dewan Motors is an important step in strengthening our presence in the market and further elevating the premium customer experience,” Haririan stated. “Karachi is a dynamic city with an increasingly discerning audience for BMW and MINI, and we are proud to bring the Retail. Next philosophy here.”
The state-of-the-art facility represents a transformative step forward for the BMW Group’s presence in Pakistan, uniting the BMW, MINI, and BMW Motorrad brands under one fully integrated, sales-focused retail experience.
The BMW’s Retail: Next concept is globally recognized next-generation showroom philosophy, built around three core pillars: people, purpose, and progress.
Designed to place the customer at the heart of every interaction, the format prioritizes a seamless, elevated experience that goes beyond traditional car dealerships.
The new showroom is exclusively sales-oriented, offering customers a focused, distraction-free environment to explore the full BMW Group portfolio. From the performance-driven lineup of BMW vehicles to the distinctively styled MINI range and the exhilarating world of BMW Motorrad, the facility brings together the group’s complete brand universe under one roof for the first time in Pakistan.
Copyright Business Recorder, 2026
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