Food and agri products: Kuwait embassy, KCCI, TDAP hold hybrid B2B Forum

ISLAMABAD: The Embassy of Pakistan in Kuwait, in collaboration with the Kuwait Chamber of Commerce & Industry (KCCI) and the Trade Development Authority of Pakistan (TDAP), successfully organised a hybrid B2B Forum on Food & Agriculture Products.

The Pakistani side was led by H.E. Dr Zafar Iqbal, Ambassador of Pakistan to Kuwait, reflecting the importance of strengthening bilateral economic ties. The Kuwait side, led by Firas Al Oda, Assistant Director General, KCCI, saw participation from 30 Kuwaiti companies, including leading retailers such as Sultan Centre and Lulu Hypermarket, and distributors like Mezzan Holding and Al Eid Foods.

From Pakistan, FPCCI Vice President (Lahore Chapter) Zaki Ijaz and Vice President & Chairman (Islamabad Chapter) Karim Aziz Malik addressed the session, alongside participation from 30 plus exporters including Big Bird, Shangrilla, Sufi, Qarshi, and President, Pakistan Dairy Association. Athar Khokar, Director General TDAP, highlighted Pakistan’s strong potential in agro and food exports.

A comprehensive presentation by TDAP showcased the strong yet underutilised trade relationship between Pakistan and Kuwait, emphasising Pakistan’s capacity to supply high-quality agro and food products. Key sectors included rice, fruits and vegetables, meat, seafood, and value-added food products, along with current logistics solutions via sea and air. This was followed by a logistics presentation by Jazeera Airways.

An interactive Q&A session enabled direct engagement between Pakistani exporters and Kuwaiti importers, to be followed by dedicated B2B meetings to further explore commercial opportunities.

Copyright Business Recorder, 2026