LAHORE: TikTok, a social media platform, held an event to share the top-searched words on the platform in Pakistan in 2025, offering a snapshot of what Pakistanis were most curious about this year, from where to travel and what to eat, to the biggest match-ups, most talked-about shows, and the sounds driving culture across the platform.
“TikTok Search has become an essential part of daily life in Pakistan,” said Umais Naveed, Content Operations Lead at TikTok South Asia, while addressing the event. “People are not just watching videos, they’re actively seeking information, recommendations, and context in real time. Whether it’s tracking the latest cricket moment, planning a weekend trip, learning something new, or checking reviews before buying, Pakistanis are turning to TikTok to make everyday decisions. This year’s top searches show how TikTok is connecting Pakistanis to culture, community, and everyday answers.“
Most Searched Places
- Islamabad
- Altit Fort Hunza
- Chenab River
- Lahore
- Karachi
Most Searched News and Moments
- Babar Azam 100 century
- Pakistan vs South Africa
- Pakistan vs India
- Nadia Meri Soni Sawani
- Floods
Most Searched TV Shows
- Turkish series
- Tamasha
- Meri Bahuein
- Mein Manto Nahi Hoon
- Hum Awards 2025
Most Searched Soundtracks
- Jhol - Maanu & Annural Khalid
- Supreme - Shubh
- Pal Pal - Afusic & AliSoomroMusic
- Je Pata Hunda - Nimra Mehra
- Ranjheya Ve - Zain Zohaib
Most Searched Foods
- Lava burger
- Biryani
- Aalu
- Dubai chocolate
- Matcha drink
Most Searched Sportspeople
- Babar Azam
- Abhishek Sharma
- Virat Kohli
- Haris Rauf
- Mitchell Starc
Most Searched Musicians
- Havi
- Talha Anjum
- Nimra Mehra
- Ali Zafar
- Hassan Raheem
Most Searched TikTok Creators
- Alina Amir
- Jannat Mirza
- Khizar Umer
- Kanwal Aftab
- Sid Mr Rapper
Most Searched Showbiz Celebrities
- Imran Ashraf
- Fahad Mustafa
- Mahira Khan
- Kinza Hashmi
Notable Search Trends
- Product reviews
- “Software update”
- Mehndi designs
- Billi wali funny videos
- AI usage and prompt
According to TikTok, this year’s searches tell a story of discovery with purpose. Travel queries, from Islamabad to Altit Fort Hunza, point to a growing appetite for exploring Pakistan’s landscapes and landmarks, with TikTok acting as a planning companion through reviews, itineraries, and creator-led recommendations. At the same time, searches tied to major matches and headline moments underline how Pakistan experiences culture collectively, with TikTok helping people relive key highlights, follow the conversation, and join communities in real time.
TikTok said searches for several popular content tags rose in Pakistan over the past year, pointing to growing use of the platform as a discovery tool. “Searches linked to travel increased by 53 percent while food rose by 52 percent. Study searches were up 60 percent and fitness recorded the largest jump, growing 66 percent year-on-year. The figures suggest Pakistani users are increasingly turning to TikTok to find content aligned with their interests and curiosity.”
Copyright Business Recorder, 2025
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