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KARACHI: Pak Suzuki Motor Company Limited (PSMCL) unveiled Suzuki Fronx at PAPS 2025, announcing plans to expand its product portfolio with the official launch in May 2026; Suzuki Pakistan has introduced a new category — XUV and will be the first locally assembled vehicle in this category.

Masafumi Harano Managing Officer & Executive General Manager, Automobile Marketing – Asia, Latin America and Oceania shared the global direction, creating value for society through mobility. Today, as the world shifts toward cleaner, more connected, and more efficient transportation and important considerable initiative of Biogas, Suzuki is embracing this transformation with renewed energy and vision.

During the Speech Hiroshi Kawamura, Managing Director of Pak Suzuki Motor Company Limited (PSMCL), emphasized Suzuki’s legacy of over five decades that is built on trust and partnership in Pakistan. He reaffirmed the company’s “Made in Pakistan” philosophy as the driving force behind its expanding product portfolio.

Aamir Shaffi Executive Officer Marketing and Sales explained how Suzuki Fronx introduces a new segment tailored for customers seeking an upgrade from hatchbacks and sedans. It bridges the gap between hatchback, sedans and SUVs, setting the foundation for a new market direction.

Copyright Business Recorder, 2025

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