AIRLINK 189.36 Increased By ▲ 1.33 (0.71%)
BOP 11.10 Decreased By ▼ -0.76 (-6.41%)
CNERGY 7.28 Decreased By ▼ -0.26 (-3.45%)
FCCL 36.65 Decreased By ▼ -1.14 (-3.02%)
FFL 14.95 Decreased By ▼ -0.29 (-1.9%)
FLYNG 26.19 Increased By ▲ 0.66 (2.59%)
HUBC 130.89 Increased By ▲ 0.74 (0.57%)
HUMNL 13.47 Decreased By ▼ -0.14 (-1.03%)
KEL 4.28 Decreased By ▼ -0.07 (-1.61%)
KOSM 6.08 Decreased By ▼ -0.09 (-1.46%)
MLCF 45.94 Increased By ▲ 0.26 (0.57%)
OGDC 201.86 Decreased By ▼ -4.57 (-2.21%)
PACE 6.12 Decreased By ▼ -0.26 (-4.08%)
PAEL 38.36 Decreased By ▼ -1.95 (-4.84%)
PIAHCLA 16.73 Decreased By ▼ -0.22 (-1.3%)
PIBTL 7.94 Decreased By ▼ -0.09 (-1.12%)
POWER 9.86 Decreased By ▼ -0.17 (-1.69%)
PPL 173.46 Decreased By ▼ -5.38 (-3.01%)
PRL 34.73 Decreased By ▼ -1.63 (-4.48%)
PTC 23.95 Decreased By ▼ -0.44 (-1.8%)
SEARL 101.74 Decreased By ▼ -1.42 (-1.38%)
SILK 1.07 No Change ▼ 0.00 (0%)
SSGC 32.70 Decreased By ▼ -3.54 (-9.77%)
SYM 17.93 Decreased By ▼ -0.30 (-1.65%)
TELE 8.14 Decreased By ▼ -0.24 (-2.86%)
TPLP 12.02 Decreased By ▼ -0.14 (-1.15%)
TRG 67.40 Increased By ▲ 0.07 (0.1%)
WAVESAPP 11.80 Decreased By ▼ -0.21 (-1.75%)
WTL 1.52 Decreased By ▼ -0.05 (-3.18%)
YOUW 3.90 Increased By ▲ 0.01 (0.26%)
BR100 11,819 Decreased By -87.9 (-0.74%)
BR30 35,000 Decreased By -554.1 (-1.56%)
KSE100 112,085 Decreased By -478.8 (-0.43%)
KSE30 34,946 Decreased By -148 (-0.42%)

KARACHI: The Punjab government, accepting Pakistan Fruit and Vegetable Exporters Association (PFVA) recommendations, has announced a transformative investment of Rs. 1.5 billion to modernize and revitalize the citrus industry, Pakistan’s leading horticultural export.

The PFVA said that this initiative is expected to not only revive the citrus sector but also strengthen Pakistan’s position in the global horticulture export market, ensuring long-term economic and environmental sustainability.

Key elements of the citrus industry transformation project include the establishment of disease-free citrus nurseries with a capacity of producing one million plants annually, importing new citrus varieties to diversify the industry, and creating high-density demonstration orchards equipped with modern irrigation systems.

Mobile soil and water testing units will also be introduced, while large tracts of land will be leased to investors for setting up state-of-the-art orchards.

This groundbreaking initiative stems from detailed recommendations made by the PFVA, whose efforts have brought much-needed attention to the challenges facing the citrus sector, including climate change and outdated farming practices.

The PFVA’s roadmap highlights the urgent need to address climate change impacts by introducing modern farming practices and resilient citrus varieties.

A PFVA delegation, led by Waheed Ahmed Patron-in-Chief of PFVA, is set to meet Punjab’s Provincial Minister for Agriculture and Secretary Agriculture today to discuss the project’s implementation. “This investment reflects the Punjab government’s commitment to safeguarding our citrus industry’s future and mitigating the effects of climate change on this vital sector,” Waheed said.

He emphasized the citrus industry is Pakistan’s number one horticulture export, but climate change and outdated varieties are putting it at risk. PFVA’s recommendations have laid the foundation for this transformative initiative by the Punjab government.”

The project also includes the establishment of certified private service providers for specialized orchard services and the development of a Citrus Quality Leadership Program, he added.

Waheed said that this program will incentivize farmers to produce export-grade fruit while enhancing Pakistan’s competitiveness in international markets.

Copyright Business Recorder, 2025

Comments

Comments are closed.