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TEXT: SBC is delighted to share that the highly anticipated Trade Consulting Week and Road Show on Pakistan is set to take place in Switzerland in the last week of August. This series of events is organized in collaboration with S-GE, the Embassy of Switzerland in Islamabad, Swiss Asian Chamber of Commerce, Geneva Chamber of Commerce, and the Embassy of Pakistan in Bern.

The primary objective of the Trade Consulting Week and Road Show is to provide Swiss companies with comprehensive insights into the vast opportunities available in Pakistan. The events aim to showcase Pakistan's economic potential, highlight its key sectors, and facilitate networking and collaboration between Swiss and Pakistani businesses. By offering a platform for knowledge exchange and partnership development, the events aspire to attract Swiss SMEs into Pakistan, thereby contributing to the economic growth and development of both countries. The Trade Consulting Week and Road Show will be held in three major Swiss cities: Zurich, Geneva and Bern. These cities have been strategically chosen due to their prominence as economic and financial hubs, which will ensure maximum participation and engagement from the Swiss business community.

Zurich

The Zurich event will take place at the Switzerland Global Enterprise’s Office on the 28th of August, 2024. This event will feature a series of presentations, panel discussions, and networking sessions. Distinguished speakers from the Embassy of Pakistan in Bern, the Swiss Asian Chamber of Commerce, and Switzerland Global Enterprise will provide valuable insights into the current market trends, regulatory updates, and economic forecasts in Pakistan. Attendees will have the opportunity to learn about specific Business opportunities, effective market entry strategies, and how to navigate business challenges in Pakistan. The event will culminate in a networking lunch, providing participants with the chance to establish valuable connections with industry peers and experts.

Geneva

The Geneva event is scheduled for the 29th of August, 2024, and will be held at the Geneva Chamber of Commerce and Industry. This event will follow a similar format to the Zurich event, with presentations and panel discussions led by prominent figures from the Geneva Chamber of Commerce, Switzerland Global Enterprise, the Embassy of Switzerland in Islamabad, and the Embassy of Pakistan in Bern.

The agenda will focus on exploring the potential sectors for business in Pakistan, including agriculture, energy, information technology, textiles, and pharmaceuticals.

Bern

The Bern event will take place on the 30th of August, 2024, and will be hosted by Pakistan's Ambassador to Switzerland, H.E. Aamir Shouket, at his residence. This exclusive event will provide a more intimate setting for discussions on Pakistan's economic landscape and potential business opportunities. Attendees will have the unique opportunity to engage directly with Ambassador Shouket and other key stakeholders, fostering deeper connection and facilitating meaningful dialogue. The evening will include a detailed presentation on Pakistan's market potential, followed by a Q&A session and a networking lunch, allowing participants to interact with influential figures from both countries.

The events will kick off with welcome remarks from key organizers and partners, followed by detailed presentations on Pakistan’s economic landscape, Business opportunities, and success stories of Swiss companies operating in Pakistan. These sessions will provide participants with a thorough understanding of Pakistan’s business environment and the tools needed to succeed in this promising market.

We eagerly anticipate the participation of Swiss companies and look forward to a series of productive and insightful events.

Copyright Business Recorder, 2024

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