RIYADH: Saudi Arabia’s Public Investment Fund (PIF) on Wednesday announced a “multi-year strategic partnership” with the ATP, the governing body of men’s tennis, extending the kingdom’s influence on international sport.
In a joint statement, the two bodies said that the partnership marked “a significant shared commitment to enhancing global tennis”.
Since 2021, PIF has invested heavily in a number of major sports industries including setting up the LIV golf tour, a rival to the PGA, and purchasing English Premier League club Newcastle United.
The statement did not give details of the amount of the investment which will see PIF become the official naming partner of the ATP rankings.
PIF will also partner with ATP Tour events in Indian Wells, Miami, Madrid, Beijing and the ATP Finals, in addition to the Next Gen ATP Finals, hosted in Jeddah until 2027. “Our strategic partnership with PIF marks a major moment for tennis,” said ATP chief executive Massimo Calvelli in the joint statement.
“It’s a shared commitment to propel the future of the sport. With PIF’s dedication to the next generation - fostering innovation and creating opportunities for all - the stage is set for a transformative new period of progress.”
Last year, the kingdom hosted its first ATP Tour event — the Next Gen ATP Finals in Jeddah — along with exhibition matches pitting Novak Djokovic against Carlos Alcaraz and Aryna Sabalenka against Ons Jabeur.
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