AIRLINK 142.41 Decreased By ▼ -2.09 (-1.45%)
BOP 10.13 Decreased By ▼ -0.03 (-0.3%)
CNERGY 7.11 Decreased By ▼ -0.07 (-0.97%)
CPHL 81.55 Increased By ▲ 0.15 (0.18%)
FCCL 44.71 Decreased By ▼ -0.04 (-0.09%)
FFL 15.10 No Change ▼ 0.00 (0%)
FLYNG 53.33 Increased By ▲ 0.42 (0.79%)
HUBC 136.05 Increased By ▲ 1.70 (1.27%)
HUMNL 11.12 Increased By ▲ 0.09 (0.82%)
KEL 5.13 Increased By ▲ 0.08 (1.58%)
KOSM 5.54 Decreased By ▼ -0.06 (-1.07%)
MLCF 81.35 Increased By ▲ 1.85 (2.33%)
OGDC 212.25 Increased By ▲ 1.45 (0.69%)
PACE 5.53 Decreased By ▼ -0.17 (-2.98%)
PAEL 38.87 Decreased By ▼ -0.73 (-1.84%)
PIAHCLA 22.06 Increased By ▲ 0.36 (1.66%)
PIBTL 8.03 Decreased By ▼ -0.12 (-1.47%)
POWER 13.57 Increased By ▲ 0.07 (0.52%)
PPL 163.63 Increased By ▲ 1.63 (1.01%)
PRL 32.21 Increased By ▲ 0.01 (0.03%)
PTC 23.43 Decreased By ▼ -0.02 (-0.09%)
SEARL 84.58 Increased By ▲ 0.08 (0.09%)
SSGC 43.00 Decreased By ▼ -0.06 (-0.14%)
SYM 14.20 Decreased By ▼ -0.25 (-1.73%)
TELE 7.35 Decreased By ▼ -0.14 (-1.87%)
TPLP 9.27 Decreased By ▼ -0.12 (-1.28%)
TRG 56.68 Decreased By ▼ -4.92 (-7.99%)
WAVESAPP 9.06 Increased By ▲ 0.06 (0.67%)
WTL 1.45 Decreased By ▼ -0.04 (-2.68%)
YOUW 4.74 Increased By ▲ 0.29 (6.52%)
BR100 12,933 Increased By 10 (0.08%)
BR30 37,084 Increased By 110.3 (0.3%)
KSE100 120,023 Increased By 20.7 (0.02%)
KSE30 36,533 Increased By 91.5 (0.25%)

KARACHI: Mindshare has partnered with EFU Life, a leading life insurance and family takaful provider, to drive the brand’s digital marketing strategy. This collaboration aims to introduce a data-driven media approach that communicates the benefits and importance of life insurance and financial well-being.

Mohammed Ali Ahmed, CEO & MD EFU Life, expressing his thoughts on the partnership said, ‘Leveraging on all digital channels for engaging with potential and existing customers, and tapping into new segments is a key part of EFU Life’s strategy. With this partnership, our goal is to leverage the media expertise of Mindshare to curate effective communication and use data to enhance the impact of our outreach.”

Amna Khatib Paracha, CDO of GroupM & MD of Mindshare, added, ‘At GroupM, we believe in bringing data upfront into our strategies and tailoring the communication based on the needs of businesses and audiences. With EFU’s market approach and Mindshare’s media expertise, we aim to elevate the online presence of the insurance industry.”

Copyright Business Recorder, 2024

Comments

Comments are closed.