KARACHI: Harvard Business School Publishing has published a case study, titled KASB Securities - Reclaiming its Position as a Leading Brokerage of Pakistan. The case study has been written by Dr. Adeel Zafar, Fazal Jawad Seyyed, and Hafsa Ashfaq of Lahore University of Management Sciences (LUMS).
This is the first case study on a Pakistani fintech company and a stock brokerage which has been published by LUMS and Harvard Publishing. The case tracks the journey, challenges and strategic options which were facing, the founders of the company as they re-launched KASB Securities as a digital focused stock brokerage.
KASB is one the oldest capital markets institution in Pakistan, established in 1953. It was re-launched in 2018 by Ali Farid Khwaja and Mahmood Bukhari. KASB's mission is to democraticize investments and help people improve their financial wellbeing by providing them with access to investment products and financial education.
"As an alumnus of LUMS, I am delighted that a case on Pakistan's stock market will be available to students. We are humbled that our journey and mission has been chronicled as we think access to investment products is necessary for both financial wellness of the people and also for economic progress of Pakistan. Our team is on a mission to transform Pakistan's capital markets and we think digital tools such as KTrade app can bring investment access to everyone," said Ali Farid Khwaja, Chairman of KASB Securities.
KASB KTrade Securities (formerly known as Khadim Ali Shah Bukhari Securities Limited) is a new age stock and commodity brokerage in Pakistan. We are TREC license holders of Pakistan Stock Exchange and members of Pakistan Mercantile Exchange. We are licensed by the Securities and Exchange Commission of Pakistan. "We believe that tech enabled digital technologies can drive Pakistan's economic growth."
KTrade is the most downloaded investment application with over 260,000 registered users. Our goal is to connect capital with growth companies and to help transform people's lives by helping them make better financial decisions, he said.
Copyright Business Recorder, 2021
Comments
Comments are closed.