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SEOUL: Condemnation of quotas for women, vilification of a short-haired Olympic gold medallist, and calls to abolish the gender ministry itself: a backlash against feminism is on the rise in South Korea - with even presidential candidates joining in.

While South Korea is the world's 12th-largest economy and a leading technological power, it remains a male-dominated society with a poor record on women's rights. That has been challenged in recent years, with young women fighting to legalise abortion and organising a widespread #MeToo and anti-spycam movement that led to the largest women's rights demonstrations in Korean history.

At their most militant some campaigners have vowed to never marry, have children, or even have sex with men, while others have gone viral smashing up their make-up products on video in protest against the country's demanding beauty standards.

Now a fierce reaction is spreading online.

Members of anti-feminist groups, often right-wing, have even bullied triple Olympic champion An San during the Tokyo Games for having short hair, and demanded she hand back her medals and apologise.

One such group's YouTube channel has drawn more than 300,000 subscribers since its foundation in February, and their online campaigns can be ferocious.

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