ANL 28.45 Decreased By ▼ -1.10 (-3.72%)
ASC 19.69 Decreased By ▼ -0.29 (-1.45%)
ASL 24.45 Increased By ▲ 0.05 (0.2%)
BOP 8.17 Decreased By ▼ -0.09 (-1.09%)
BYCO 9.80 Decreased By ▼ -0.24 (-2.39%)
FCCL 21.88 Decreased By ▼ -0.07 (-0.32%)
FFBL 26.60 Decreased By ▼ -0.40 (-1.48%)
FFL 20.05 Increased By ▲ 0.72 (3.72%)
FNEL 8.39 Decreased By ▼ -0.03 (-0.36%)
GGGL 24.90 Decreased By ▼ -0.26 (-1.03%)
GGL 41.69 Decreased By ▼ -1.91 (-4.38%)
HUMNL 6.81 Decreased By ▼ -0.11 (-1.59%)
JSCL 20.60 Decreased By ▼ -0.90 (-4.19%)
KAPCO 39.00 No Change ▼ 0.00 (0%)
KEL 3.82 Decreased By ▼ -0.01 (-0.26%)
MDTL 3.39 Decreased By ▼ -0.13 (-3.69%)
MLCF 43.05 Decreased By ▼ -0.45 (-1.03%)
NETSOL 149.30 Decreased By ▼ -7.70 (-4.9%)
PACE 7.12 Decreased By ▼ -0.08 (-1.11%)
PAEL 32.05 Decreased By ▼ -1.23 (-3.7%)
PIBTL 10.86 Decreased By ▼ -0.09 (-0.82%)
POWER 8.95 Decreased By ▼ -0.11 (-1.21%)
PRL 22.80 Decreased By ▼ -0.30 (-1.3%)
PTC 11.66 Decreased By ▼ -0.22 (-1.85%)
SILK 1.77 Increased By ▲ 0.05 (2.91%)
SNGP 49.70 Decreased By ▼ -1.04 (-2.05%)
TELE 15.50 Increased By ▲ 0.33 (2.18%)
TRG 154.43 Decreased By ▼ -5.82 (-3.63%)
UNITY 40.00 Decreased By ▼ -0.55 (-1.36%)
WTL 3.47 Increased By ▲ 0.04 (1.17%)
BR100 5,043 Decreased By ▼ -50.24 (-0.99%)
BR30 25,215 Decreased By ▼ -494.66 (-1.92%)
KSE100 47,055 Decreased By ▼ -257.04 (-0.54%)
KSE30 18,837 Decreased By ▼ -126.39 (-0.67%)

Coronavirus
VERY HIGH Source: covid.gov.pk
Pakistan Deaths
23,360
6524hr
Pakistan Cases
1,029,811
4,95024hr
8.46% positivity
Sindh
380,093
Punjab
356,211
Balochistan
30,289
Islamabad
87,304
KPK
143,673

BRUSSELS: The EU launched a wide-ranging antitrust probe against Google Tuesday over concerns that it is forcing out rivals in the lucrative online advertising market.

The investigation will "assess whether Google has violated EU competition rules by favouring its own online display advertising technology services", a statement said.

The probe narrows in on an important slice of Google's business model where over 80 percent of the giant's revenue last year came from advertising, or $147 billion (124 billion euros).

"We are concerned that Google has made it harder for rival online advertising services to compete" in display ad technology, said EU competition chief Margrethe Vestager.

At issue is Google's largely unnoticed, but highly dominant technologies that serve as a intermediary or broker between advertisers and publishers online.

The business was also at the heart of a recent case in France - brought by News Corp, French daily Le Figaro and Belgium's Groupe Rossel - that saw Google fined 220 million euros ($267 million).

As in France, the EU will try to determine whether Google gave preferential treatment to its own ad inventory technologies AdX and Doubleclick, but will also look at other aspects of its business.

Crucially, the probe will also look into Google's announced plans to prohibit the placement of third party "cookies" on its Chrome browser, a move that has angered some publishers and advertisers.

A Google spokesperson said the company "will continue to engage constructively with the European Commission to answer their questions and demonstrate the benefits of our products to European businesses and consumers."