China's new home prices slow in November as market-cooling steps take hold

BEIJING: China's new home prices grew in November at their slowest monthly pace since March, official data showed on Monday, as policymakers wary of financial risk in the highly leveraged sector continued to pursue market-cooling measures.

The data comes ahead of a slew of economic figures due for release on Tuesday, from which market watchers hope to determine the strength of recovery of the world's second-largest economy as the coronavirus-blighted year nears an end.

The average new home price across 70 major cities rose 0.1% in November from the previous month, Reuters calculated from National Bureau of Statistics (NBS) data. That compared with 0.2% on-month growth in October.

Prices rose 4.0% in November from the same month a year earlier, the weakest rate since February 2016. That compared with a 4.3% on-year increase in October.

The data also showed the number of those cities reporting monthly new home price increases fell to 36, from 45 in October - the lowest since February during the height of the pandemic in China, said analyst Zhang Dawei at property agency Centaline.

Zhang attributed the softening momentum to stepped-up market tightening policies, as well as increased supply and discounting as developers ramped up sales activity towards year-end.

China's property market has recovered quickly from the COVID-19 pandemic, with home sales and investment growing at a robust pace, prompting the government to step up efforts to deleverage the highly indebted sector to curb financial risk.

However, price rises are uneven and concentrated in the southern Pearl River Delta and eastern Yangtze River Delta. In the north, some cities have seen demand slump after an initial spurt, prompting authorities to act to prevent a market crash.

The government of Harbin in Heilongjiang province has told developers to lower prices, while that of Binzhou in Shandong province plans to distribute "real estate coupons" to help offset home-buying tax.

China's banking regulator recently highlighted the property sector as a significant risk to financial stability, branding it a "grey rhino" - an obvious yet ignored threat.

As the economy recovers to a more solid footing, analysts expect the government to continue its tough stance towards the sector, with increased scrutiny on the financing activity of both developers and buyers to prevent rampant lending growth.

"We expect the real estate market policy in 2021 will be marginally tighter than this year," said Xie Chen, head of research at advisory CBRE China. "We expect new home construction and sales to fall slightly in 2021 from this year, while home prices are likely to remain largely stable."