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Life & Style

Justin Bieber launches his new fragrance for charity

Published Updated

image‘Baby’ hitmaker Justin Bieber has recently launched a new fragrance under his banner for a noble cause. The pop singer has launched his newest scent, ‘Justin Bieber Collector’s Edition’ and a portion of the proceeds will go to charity.

Justin Bieber has launched three fragrances before and with this fourth one, the fragrance is a fruity mix of juicy pear and passion fruit, along with florals such as honeysuckle and freesia.

Like all of Bieber’s other perfumes this Justin Bieber’s perfume also comes with a personal message for the user which reads, ‘You’re all that matters to me -JB.’

According to media reports, Justin has announced that his new fragrance for women is now available in the U.S. at Target, both in stores and online. This new perfume is more than just a reason for Beliebers to smell like pear and honeysuckle. A portion of the proceeds will go to ‘Pencils of Promise’, a charity dedicated to increasing access to quality education for children in the developing world.

He’s already helped build more than 20 schools worldwide, and his new fragrance will help build even more.

Copyright Business Recorder, 2014

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