GE has announced the appointment of Masroor Mahmud as its CEO for Pakistan. He is mandated with driving the company's growth in the country and aligning business strategy across all GE sectors with the government's vision for development.
In addition, Masroor will focus on enhancing talent development, ensuring risk management, and building a strong GE brand, through long-term, strategic partnerships.
A GE veteran of 14 years, Masroor has held several leadership roles in finance, commercial, and operations, working across the Middle East, Africa, Europe and the U.S.
He began his career with GE in 2006, when he joined the Financial Management Program in Europe. Subsequently, he was selected to the Corporate Audit Staff where he progressed to take on multiple global assignments in the Aviation, Power, Corporate, and Research divisions.
Nabil Habayeb, President and CEO for GE in the Middle East, North Africa and Turkey, said that "GE has had a presence in Pakistan since the country's formation and has partnered on ambitious infrastructure projects in energy, healthcare, and transportation sectors.
With the focus of the country on achieving self-sufficiency and boosting growth, GE is focused on supporting our partners in the public and private sectors with advanced technology and service delivered by strong local teams.
Masroor has a proven track record and competencies in driving collaboration and innovative solutions, which will be a strong asset in creating additional value to our customers and the economy."-PR
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