SES's reach grows to 355 million homes worldwide

SES strengthens its position as the world's leading video distributor via satellite as the number of TV households it serves increased by more than 4 million to over 355 million in 2018. SES Reach Grows to 355 Million Homes Worldwide
The results from the SES's annual market research highlighted further growth in SES's technical reach and underlined the important role of satellite in delivering video to large audiences directly and indirectly in a reliable and cost-effective manner.
The results showed an increase in SES's technical reach in Europe, Latin America, Asia-Pacific, and Africa. In Africa, this included the addition of Kenya to the survey where more than 2 million TV homes across the country rely on SES for their TV content. In Europe, satellite broadcasting, and especially Direct-to-Home (DTH), remains the leading distribution technology, with SES serving 167 million TV homes across the continent.
The SES fleet is also delivering video content to 72 million households across North America, mainly via the important US cable neighbourhoods. Across other markets, SES continues to expand its technical reach, which now totals 102.6 million TV homes served by key video neighbourhoods in Asia-Pacific, Latin America and Africa.
The results underscore the essential value proposition of satellite broadcasting as a highly attractive platform for reliable and cost-effective video delivery to large audiences.