Telenor Microfinance: Rifah Qadri wins 'The Courageous Client Award'

KARACHI: Telenor Microfinance Bank - easypaisa’s campaign 'Audio Nikahnama' has won the Caples UK Award with a bronze in the ‘Not for Profit’ category, a silver in the ‘Mobile’ category and a gold in ‘Audio’ category.

The accolade for “The Courageous Client Award” was also bagged by Rifah Qadri, Head of Marketing & Communications, easypaisa, becoming the first Pakistani to have been honored in the category.

Established in 1978 by BBDO copywriter Andi Emerson, the Caples Awards stand as a beacon in the advertising and marketing realm. This global platform, operated by creative minds for creative minds, serves to honor campaigns that truly resonate and deliver tangible results.

The ‘Courageous Client Award’, introduced by The Caples Awards, aims to acknowledge the pivotal role clients play in fostering creativity. Personally bestowed by the President of the Jury, this honor celebrates individuals who drive some of the year's most compelling campaigns. For the “Audio Nikahnama” campaign, Rifah Qadri, Head of Marketing & Communications at easypaisa, was selected as the first Pakistani recipient of this prestigious international recognition.

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