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Pakistan

Pakistan's Q Mobile rebrands itself

Published June 17, 2016 Updated June 17, 2016 08:00am

imageQ Mobile one of Pakistan’s largest smartphone and feature—phone brand has rebranded itself, with a brand new look and logo.

According to local media reports, the smartphone brand, founded in 2009 has been able to dominate the Pakistani market on the back of its aggressive marketing tactics, especially advertising campaigns that features both local and international celebrities and affordable pricing strategies.

“We are extremely excited to announce a completely new look for our brand & feel that it’s a symbol of our commitment towards innovation & above all a Connected Pakistan,” said Mr. Zeeshan Akhtar Chairman and CEO Q Mobile.

“Coupled with this refreshed look, we have an excellent range of devices launching in the coming weeks, which we believe will take the market by storm,” added the CEO.

The new logo with the tagline, “Naya zamaana, Naye baatein,” which were revealed in its latest TVC indicates a major strategy shift made by the company.

Copyright Business Recorder, 2016

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