On the crowded morning metro in Helsinki, silence prevails. Everyone is hunched over their smartphone screens, reading the news, checking emails or watching videos.
A loud "yeah!" breaks the quiet, along with delighted screech from a toddler whose mother has just handed him her smartphone to calm him down with a video. Finland, once a world leader in mobile telephony with Nokia, is in a class of its own when it comes to internet usage on smartphones and tablets, thanks to cheap subscription plans.
In the first half of 2016, Finns used nearly twice as much mobile data on portable devices as South Koreans, who came second in a recent comparison of 32 European and Asian countries by Swedish telecommunication specialist Tefficient.
Finns spend so much time on their phones that authorities are concerned: the city of Helsinki's department of health and social services recently launched a campaign telling parents to get their priorities straight.
In a controversial video that angered many parents, a black raven swoops down and carries away a little girl on a beach while her mother focuses on her smartphone, followed by the message: "Negligence is modern day violence."
Offended Helsinkians flooded the city with negative feedback, accusing it of criticising all phone usage, and especially women by depicting only the child's mother in the video.
But the city said it was intended to highlight the fact that some mothers spend too much time on their smartphones instead of playing with their children, and that some fathers are largely absent from their children's lives.
Anna Andersson, a 33-year-old mother on her way home from a pilates class with her six-month-old baby, says she wasn't offended by the campaign.
"People got quite provoked by it but in my opinion there was a point," she tells AFP.
She says she uses internet more on her phone than on her laptop but less so now that she has a child.
"The baby has efficiently reduced the time I spend online."
The country's largest operator Elisa says Finnish parents are following in the footsteps of their teenage children, who have led the way in recent years in consuming more and more internet content on the go.
"Fastest growth in usage comes from watching live images, or videos," Elisa's head of broadband subscriptions, Matias Castren, tells AFP.
He says mobile data consumption peaks especially in the evenings, when many Finns - from teenagers to pensioners - are glued to their phones and tablets to watch films, shows, video clips or just browse around social media, instead of watching television like they used to.
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