Beef from Pakistan Reaches to 100 Stores Across Malaysia

ISLAMABAD: The first consignment of Pakistani beef has now reached around 100 Hyper market stores in Malaysia, much to the delight of the Malaysian consumers.

Managing Director of Jejak Bakat SDN Zain Poteh, the importer of Pakistani beef said he expects to continue importing 25,000 Kg of beef every two weeks, keeping in view the encouraging response from the Malaysian consumers.

Addressing a launching ceremony, he said second consignment of beef meat from Pakistan to Malaysia was on its way.

The Beef exported from Pakistan to Malaysia comes from young cows of the Cholistani breed, an indigenous species of Pakistan and Punjab Province.

The animals slaughtered are around 24 months old and are de- boned according to International Cut Standards. The Beef is packed hygienically and exported in temperature controlled Cool- Chain containers to Malaysia.

The ceremony was attended by the High commissioner for Pakistan in Malaysia Masood Khalid, Chairman Pakistan Malaysia Joint Business Council Dato Salim Bin Fateh Din, State Minister for Religious Affairs Penang, Haji Abdul Malik Kassim, Director and Officers of Hyper Market.

The High Commissioner termed the response of the consumers as an important development in the context of bilateral trade relations between the two countries, as with the start of export of Beef, Pakistan has entered into the ranks of meat exporting countries to Malaysia.

"Our next target would be to export Pakistani Mangoes through a formal channel to ensure their availability throughout Malaysia," he said. He pointed that Pakistani mangoes were known over the world due to their unique flavour, mouth watering taste and sweet aroma.

The High Commissioner said to boost the existing level of trade and investment between the two countries, the Board Of Investment (BOI) of Pakistan and Malaysian Industrial Development Authority (MIDA) were organising a one day Seminar in Kuala Lumpur, on March 31 this year.

The Seminar will focus on four key areas including agriculture and halal Sector, infrastructure development, power and energy and IT and education.

The Director of the GIANT chain Stores Ian Cruddas described the beef import from Pakistan as `fantastic' and expressed his happiness over its acceptability by the store promoters and the consumers.

The High Commissioner formally launched the beef in Malaysia by tasting "Sate beef", a Malaysian food delicacy.