Continental Biscuits Limited introduces the iconic and World's favourite, Oreo cookie in Pakistan in mega-launch event here in the metropolis. The OREO production line built in Sukkur by CBL is a state-of-the-art manufacturing plant with an investment of Rs 1.2 billion, making it the largest biscuit-production facility in the country.
As the production line is fully automated from the initial production process to the biscuit packaging, with no human interaction, the facility is the first of its kind in Pakistan. The line can produce as many as 4 million biscuits per day or 3 tonnes of biscuits per hour! Pack and introductory pricing in Pakistan: Rs 10 for 3 biscuits and Rs 20 for 6 biscuits and Rs 40 for 12 biscuits; covering impulse, family sharing and heavy usage.
Sold with a slogan, Oreo has successfully brought millions of families together all across the globe and now, millions more will be able to enjoy the world's No 1 biscuit in Pakistan. The launch event started with the witty jokes of Dr Danish Ali, followed by the introduction of the brand.-PR
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