TDAP DG for institutional coordination to unlock export potential

LAHORE: Director General Trade Development Authority (TDAP) Rafia Syed has said that market diversification and exploring new export destinations are extremely important to achieve a sustainable growth in exports.

Expressing these views during a meeting at Lahore Chamber of Commerce and Industry (LCCI), she explained that TDAP’s primary mandate is to serve as the trade development arm of the Ministry of Commerce and promote Pakistan’s exports. She said that over the years, the authority has mainly focused on trade promotion, while many critical issues affecting the export supply chain fall outside its jurisdiction.

She said that matters such as the tax structure on raw material imports, regulatory issues and several policy decisions are handled by other federal institutions, particularly the Federal Board of Revenue (FBR).

DG TDAP further said the lack of effective coordination among federal and provincial institutions is also a major challenge for the export sector. She stressed that stronger institutional coordination and continuous consultation with the private sector are essential for creating an environment that supports export growth.

LCCI president Faheem Ur Rehman Saigol said the recent decline in Pakistan’s exports and the significant increase in the trade deficit require immediate attention and a coordinated strategy by all relevant institutions to put exports on a sustainable growth path. He said TDAP has consistently supported the Chamber’s major events, exhibitions and international trade activities. “LCCI is giving special attention to start-ups and business incubation, and TDAP can play a stronger role in connecting young entrepreneurs with international markets and promoting innovative export products,” he observed.

Expressing concern over the latest economic indicators, he said Pakistan’s exports have declined by around 17 percent, while the country’s trade deficit has increased to approximately USD35.8 billion. He stressed that without the support of remittances, Pakistan’s economic situation would be much more difficult. Therefore, the country’s primary focus should be on significantly increasing exports.

Faheem Saigol said Pakistan must expand into new international markets, promote value-added products, encourage innovation-driven business models, support start-ups, and strengthen collaboration between the public and private sectors to enhance the country’s export potential.

Copyright Business Recorder, 2026