State Bank of Pakistan (SBP) has launched the Nation-wide Financial Literacy Programme (NFLP) with an endowment from Asian Development Bank. SBP Executive Director, Muhammad Ashraf Khan disclosed this while addressing a press conference on Thursday. SBP Director, Dr Saeed Ahmed and BearingPoint Head of Financial Services, CEO, Faizan Mustafa were also present on the occasion.
Ashraf Khan said the entire programme is managed by the Improving Access to Financial Services (IAFS) committee, which comprised of members from the following organisations: Pakistan Banks Association (PBA), Pakistan Microfinance Network (PMN) and Pakistan Poverty Alleviation Fund (PPAF).
"The purpose of the programme is to impart knowledge and understanding of basic financial concepts, products and services to low-income Pakistanis in order to enable better economic decisions," he added. "For the current pilot phase, which BearingPoint is implementing, the programme aims to reach out to the common people through mass media massaging over radio and television, particularly in the regional channels. It would also impart classroom training on financial education to 30,000 beneficiaries, and another 15,000 people through street theatres. This number will be increased to 500,000 beneficiaries," he added.
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