A four-member representative delegation of Travel Agents Association of Pakistan (TAAP) led by its Regional Chairman Dr Muhammad Sharif Khan called on provincial secretary sports and tourism Dr Allah Bakhsh Malik discussed matters of mutual interest on Friday.
The secretary tourism informed the Punjab government will take all stakeholders on board for developing the tourism sector on modern lines. He also said the government was taking necessary steps to encourage and promote tourism in the province, as this sector has huge potential to grow.
"Punjab is a land of changing vistas having huge tourism potential and rich cultural heritage, which would be of greater attraction to the international tourists. In this regard, efforts are underway to build necessary infrastructure of facilities for the tourists," he added.
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