It all began in the year 1967; the year which saw the advent of a biscuit company. But no clairvoyant had predicted that it would be "this" very biscuit company which would go on to become the country's leading manufacturer of biscuits and cookies.
More than forty years down a well-traversed road, English Biscuit Manufacturers, or EBM, has come a long way. But this is no arbitrary rags to riches tale based on fluke and good fortune alone. Tethering on the brink of bankruptcy in 1969 and incurring losses of Rs 5,000 per day, EBM today is one of the top FMCG companies of the country. EBM's journey to success has been armed with consistent dexterous adaptability, cohesion, tolerance, conservative financing and unwavering commitment on our core values of Leadership, Innovation, Vitality & Humanity. That's the philosophy EBM has practiced since its very inception and because of which it has managed to steer itself to an enviable position of being the unrivaled leader in the Biscuits / Cookies Industry of Pakistan.
The annual Best Practices Day 2011 brings with, a chance for organisations from all disciplines to engage through experience, queries and methodology about Best Practices. The aim is to foster a culture of information exchange for national growth.
EBM has been the proud sponsor for the Best Practices Day for the past 7 years and the legacy continues this year as well. It reflects our belief that disseminating knowledge will aide others in the corporate world and we remain sanguine that they too will learn from experiences of others such as ours and adopt corporate philosophies and strategies for winning.
I would like to extend my gratitude to the entire team of Sidat Hyder Morshed for providing this platform of Best Practices Day for the last 10 years through which many companies and executives have benefited from. I wish them the very best of luck and success in all their future endeavours.
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