Jarek Ziebinski, President of Leo Burnett Asia-Pacific, congratulated the local team of Manhattan Leo Burnett (MLB) on winning the assignments for Pakistan International Airlines (PIA) and Pakistan State Oil (PSO) and for the high standard of work being done by the Pakistan office on the multinational and local accounts.
Speaking on the occasion Ziebinski said, "...these are impressive wins that will help MLB grow in the future". Arvind Sharma, Chairman of India Subcontinent, also called Anis Khan, Managing Director, Pakistan office and congratulated the local team. He said, "Your agency stood out with your fresh work in such competitive pitches".
The PIA assignment was a very fiercely contested pitch where more than 22 agencies participated including all the leading names. Manhattan Leo Burnett was short-listed as a roster agency by the national flag carrier of Pakistan. MLB won the assignments for UK and Europe campaigns and was also appointed for its Speedex and Cargo Divisions. It is a prestigious assignment that all agencies vie for as it is not only good for business, the account also carries national pride. Client had appreciated the freshness in MLB's work and has not only assigned creative and media businesses but is also inviting the agency for various BTL assignments. This comes on the heels of the major win of Pakistan State Oil assignment.-PR
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