CCP orders RITS to modify 'Remaine' advert

The Competition Commission of Pakistan (CCP) has passed an order against RITS Incorporation to modify its overall marketing campaign for the product 'Remaine' such that it complies with Section 10 of the Competition Act 2010 (the 'Act') which deals with deceptive marketing.
According to a press release of the CCP issued here on Wednesday, the CCP had earlier issued RITS a show-cause notice for making absolute unsubstantiated claims '100 percent stop in hair fall in 8-15 days'. The RITS failed to provide satisfactory documentary evidence in the form of experiments or trials conducted to prove that after the use of the product 'Remaine' not a single hair will fall. A hearing was conducted on February 1, 2011 in which RITS sought guidance from the CCP, and agreed to modify the claims in the packaging and advertisements on television in accordance with section 10. The CCP always appreciates co-operation extended in ensuring compliance with the Act and, therefore, took a lenient view towards RITS by not imposing any penalty for the committed violation.
However, the parties have been reprimanded to ensure more responsible behaviour in future in respect of marketing of the products and making any claims in respect thereof.-PR