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GC University of Lahore on Tuesday organised a workshop on 'how to advise entrepreneurs about strategy' at the university premises. The workshop was organised by the Economics department of the university.
Uzair Ahson of Economics department addressed the opening session of the workshop In his presentation, he talked about the strategy and its importance in the overall competitive positioning of enterprises and companies. Uzair also discussed in detail the possible strategic options for positioning in the market.
Professor Joseph Nellis of Cranfield University talked about blue ocean strategy and elaborated that how entrepreneurs can attain and maintain a high differentiation from the market and remain ahead. Representatives from various organisations including Smeda, Lahore Chamber of Commerce and Industry, Tusdec, Kashaf Foundation, British Council and TEVTA also attended the workshop.

Copyright Business Recorder, 2007

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