KARACHI: Brands Foundation, Intellectual Property Organization (IPO-Pakistan) and Pakistan Standards Quality Control Authority (PSQCA) have jointly initiated the activity of “Brands of the Year Award” in Pakistan. Since the last four years the award has been performing well and is recognised in the corporate world of Pakistan.
Since the last four years, more than 4500 brands have been participated in the contest out of which only 575 have been ranked as top winners in their respective industry categories.
Western Union has been recognised as “Brand of the Year 2010” for the category of International Money Transfer Services.
The Brand of the Year Award was presented at a ceremony at the Governor House, Karachi, on July 30, 2011, where Prime Minister of Pakistan Syed Yousuf Raza Gilani presented the award to Abdul Hamid Farid, Country Director Pakistan and Afghanistan, Western Union Financial Services.
The award is based on brand awareness, nationwide existence, company profile and customer satisfaction with operations.
A qualitative research and focus group study is conducted to measure that.
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